Privacy and your data

Who we are

Never Miss A Call is a product of Allfront Media, based in Leicester, United Kingdom. You can reach us any time at abhay@allfrontmedia.co.uk.

What we collect from you, our customer

Your name, business name, email address and mobile number. What your business does, your opening hours, your rough prices and the questions you get asked, so the receptionist can answer properly. Your payment is handled entirely by Stripe, we never see or store your card details.

What we collect about people who ring you

When someone rings your receptionist we record the call, produce a written transcript of it, and store their phone number along with the details they give, such as their name, postcode and what they need. We do this so you can see who rang and what they wanted.

Every caller is told at the start of the call that it is being recorded.

Why we are allowed to hold it

For you, our customer, we hold your details because we need them to provide the service you have paid for. For your callers, we hold their details on your instruction, so that you can respond to their enquiry. You are the data controller for your callers, and we are your data processor.

How long we keep it

Call recordings and transcripts are kept for 12 months and then deleted, unless you ask us to delete them sooner. Your own account details are kept while you are a customer and for 6 years afterwards, because tax law requires us to keep records of what we sold you.

Who else touches the data

We use a small number of suppliers to make the product work: Vapi and its underlying voice and language providers to answer and understand calls, Twilio to send text messages, Cloudflare to host the service and store the data, and Stripe to take payment. Some of these process data outside the United Kingdom, and where they do, that transfer is covered by the standard legal safeguards those suppliers have in place. We never sell your data or your callers' data to anyone, ever.

Your rights

You can ask us for a copy of everything we hold about you, ask us to correct it, or ask us to delete it. Your callers can ask the same of you, and we will help you answer them. Email abhay@allfrontmedia.co.uk and we will respond within 30 days.

If you are not happy with how we have handled your data you can complain to the Information Commissioner's Office at ico.org.uk.

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